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关于欧派

关于欧派

欧派成立于1994年,是中国第一厨房及定制家居品牌、全球最大的橱柜制造商。

我们设计和制造高品质的厨房、衣柜、定制家居、卫浴产品、室内门、铝合金门窗和家居用品,能够提供一站式家居装饰产品和解决方案。

厨柜产销量85万套,位居厨柜行业第一。

2022年,欧派销售额达32.4亿美元,收获连续29年增长。橱柜产销量达到600万套,位居橱柜行业第一。我们的产品已出口到118个国家和地区,2021年3月欧派总市值突破1000亿元人民币(153亿美元)。

在海外市场,我们与竞争对手的区别在于意大利设计、欧洲品质、一站式全屋产品和解决方案以及可靠的本地服务。

欧派对其广泛的特许经营分销系统感到非常自豪。我们拥有高效的展厅运营模式和周到的支持政策,帮助加盟商获胜。目前,我们在全球拥有超过 7,500 个特许经营展厅,为当地零售企业提供服务。

全球项目业务是我们重视的另一个重点。我们与建筑商、开发商、承包商和建筑师密切合作,开发不同类型的住宅和商业业务;截至目前,我们已在全球完成了10,000多个房地产项目,其中包括一些当地重要的地标项目。

我们通过不断追求完美和满足个人对更好家居装饰的需求来实现这一目标。我们的愿景是把欧派打造成一家受人尊敬和喜爱、在中国享有盛誉、在世界各地效仿的现代化、创新型企业。

哪里有家、哪里有爱,哪里就有欧派。

milestone

2021

  • Leading the way against the trend, becoming the first company in the home furnishing industry with a market value exceeding RMB 100 billion, with sales exceeding RMB 20 billion.
  • The Central China Intelligent Manufacturing Base project is settled in Wuhan, marking the completion of Oppein’s national base layout of “southeast, northwest, and middle”
  • Selected into the third batch of national industrial and information service-oriented manufacturing demonstration bases, and passed the certification of the National Industrial Design Center of the Ministry of Industry and Information Technology
  • Established the home furnishing industry design competition "Pulens" to pay tribute to the creators of high-end home aesthetics

2022

  • Breaking the ice, acquiring Italian high-end home furnishing brand FORMER and launching a new high-end brand miform
  • Won the 7th Guangdong Provincial Government Quality Award
  • Was awarded the title of “National Industrial Design Center” and officially became a member of the fifth batch of national industrial design centers

2023

  • Breakthrough in transformation, signing Hu Ge as the global brand ambassador of Oppein
  • Launched the high-end door and window brand OTU. Implement organizational reform, create a marketing organizational structure that is consistent with the business model of Big Home, and evolve towards a full-scale Big Home